Viral Campaigns
82% forget breast checks. Taika Waititi’s fix: the shower
Breast Cancer Foundation NZ found 94% of women know breast checks matter, but 82% forget. Taika Waititi's new film turns the shower into the reminder.
Brand Strategy.
Throwback
CRED’s Indiranagar ka Gunda: When Bill Payments Became a Flex
Jim Sarbh's menacing monologue turned a credit card bill payment app into an exclusive club. Here's why the 2020 CRED ad still works.
Viral Campaigns
Farmers Union Turns Gut Cultures Into an Ad Army
Thinkerbell's new Farmers Union platform turns live cultures into a cast of Yogurteers, making gut-brain science feel human—and scalable.
Digital Marketing
Offline Marketing Is Back: Why Hoardings Beat Banners
Rising CPMs and ad fatigue are pushing brands back to hoardings, print and live events. Here's how to stitch offline moments into a digital-first funnel.
Digital Marketing
Brand Strategy vs Social Media: Where the Line Really Sits
Cracker Barrel lost 12% of its stock on a logo. Duolingo slowed growth by dialling down chaos. The lesson: tactics can't fix a broken brand strategy.
SEO
AI Search’s Real Brand Risk: Conflicting Info, Not Content
AI search doesn't hurt brands that publish too little. It punishes brands with too many versions of the truth. Here's how to run a brand claim audit.
