Digital Marketing
Reddit Claims 80% OptiScore Cuts CPA by 19.6%
Reddit added a campaign planner, 0-100% OptiScore and CBO to Ads Manager, claiming 80%+ scores bring 19.6% lower CPA. Here's what to test.
campaign optimization.
Digital Marketing
Refinery89 Adds In-Flight Brand Lift Benchmarks
Refinery89 is adding Brand Metrics surveys to its Brandformance offer, giving advertisers live awareness, consideration, preference and purchase intent data.
AI in Marketing
AI Marketing in Action: 6 Campaign Lessons
Unilever scaled content threefold, Headspace personalized creative, and Popeyes UK boosted ROAS by 678%. Here are six AI marketing wins—and the lessons to borrow.
