E-commerce
46% of Brands Will Boost Commerce Media Spend Only on Proven ROI
A 281-person SMG and IAB survey finds 46% of brands need proven, measurable ROI before raising commerce media budgets—reporting is the weakest link.
commerce media.
Digital Marketing
Uber’s ride data is now for sale off-app in the US
TripleLift is first to sell Uber ride, delivery and shopping audiences on the open web in the US, via curated PMP deals. Here's what buyers need to know.
Digital Marketing
IAB: 9 of 14 commerce use cases don’t need a clean room
IAB's new framework sorts 14 commerce data use cases and says nine can often run on tools you already own - before you sign a clean room contract.
Digital Marketing
43% of Retail Media Buyers Underuse In-Store Media
New IAB and Grocery TV research finds 43% of US retail media buyers underuse in-store media. It's not belief—it's budget ownership, scale and measurement.
Digital Marketing
Commerce Media Is Set to Overtake TV. Here’s What Marketers Must Know
US commerce media hit $63.4B in 2025, up 18%, and WPP forecasts it overtaking TV globally. Here's how to buy it without trusting the seller's own homework.
Digital Marketing
McDonald’s Pilots Third-Party Ads at 450 Drive-Thrus
McDonald's is testing third-party ads on digital order boards in 450 US drive-thrus as it eyes a billion-dollar retail media business.
AI in Marketing
DS Group, WPP Media and MICA launch AI-driven DCODE 2.0
DCODE 2.0 from DS Group, WPP Media and MICA folds AI into search, paid media, performance and creative as digital is set to take 68.1% of India's ad revenue.
AI in Marketing
DS Group’s DCODE 2.0 Puts AI at Marketing’s Core
DS Group, WPP Media and MICA launched DCODE 2.0, an open-access playbook weaving AI into search, paid media, performance and creative.
