AI in Marketing
Fewer Than 10% Scale AI? Build a Content System
McKinsey research shows fewer than 10% of orgs scale AI in marketing. The edge is content systems that connect insight, creation and measurement.
content operations.
AI in Marketing
Andrej Karpathy: Make LLMs Write Like an Aircraft Manual
Andrej Karpathy asks LLMs to write in ASD-STE100, the aircraft manual standard. Marketers can use output format, not just prompts, to speed up review.
Digital Marketing
Typeface Pushes Brand Rules Into ChatGPT and Claude
Typeface's Arc release turns brand guidelines into rules that work inside ChatGPT and Claude, then routes Google Ads results back into creative.
Social Media
Social Media Collaboration Tools for 2026 Approval Bottlenecks
Social media collaboration is less about effort and more about visibility. We break down the 2026 tools and workflows that keep approvals moving.
