AI in Marketing
Meta claims 2.4% Facebook conversion lift from Andromeda
Meta's rebuilt Andromeda retrieval stage scores over 1B ads per GPU server and claims a 2.4% Facebook conversion lift. No new settings, no audit.
conversion lift.
Digital Marketing
The $50 Incremental Purchase Behind a $7.50 CPA
A worked conversion lift example shows a reported $7.50 CPA was really $50 per incremental purchase. Here's how to audit your ad numbers.
