AI in Marketing
AI licensing fees may never pay creators
A new University of Amsterdam paper argues EU AI licensing revenue often goes to copyright holders, not the original creators. Here's why marketers should care.
Copyright.
Digital Marketing
Engineer Sues Cassie Millz Over 3.3M-View Gym Reel
A California engineer says a creator reused his gym clip in a 'before transition' Reel with 3.3M views. Here's what the lawsuit means for marketers.
Digital Marketing
Creator Sues True Nutra Over 12 Reused Meta Ads
A creator says True Nutra ran 12 Meta ads using her face and four videos made for another brand. The case shows what unlicensed creative can cost.
SEO
OpenAI Engineer Says Users Won’t Click Links in Chat
A publishers' court filing quotes an OpenAI engineer saying users won't click links in AI chat answers, and Microsoft data shows CTR fell 87-93% in Bing Chat.
AI in Marketing
OpenAI Moves to End 10.8 Million-Article Copyright Case
OpenAI asked a judge to end the consolidated news publisher copyright case, arguing 24 verbatim passages across 10.8 million articles. Why marketers should care.
