SEO
Why PageSpeed Scores Might Jump After Lighthouse 13.6
PageSpeed Insights now simulates load with Lighthouse 13.6. Scores may shift higher for JS-heavy sites without any code changes. Here's what to check.
Core Web Vitals.
SEO
DebugBear DNS Hijack: Remove the RUM Script Now
Attackers hijacked DebugBear's DNS to serve malicious JavaScript through its RUM tag. Here's what site owners and SEO teams must check now.
SEO
Soft Nav CrUX Metrics Lift SPA LCP from 26% to 87%
Google's CrUX now offers experimental LCP, INP and CLS scores that count soft navigations in SPAs. Here's what changes and how to check.
Digital Marketing
Lazy Loading for Ads: The 2026 Marketer’s Playbook
Google will count banner impressions only when ads begin rendering in February 2027. Here's how to tune lazy loading without tanking LCP or revenue.
SEO
Chrome UX Report Expands Into Ad Metrics for Marketers
Chrome's CrUX dataset now reports ad count, density, CPU and network load. Here's what it means for SEO, CRO and ad-heavy pages.
SEO
Core Web Vitals: The 3 Metrics That Decide Page Experience
A practical guide to LCP, INP and CLS from Google's Core Web Vitals—and why these field metrics matter for rankings, ads and conversion.
Digital Marketing
Chrome Puts Ad Load on Public Record
Google Chrome adds four experimental ad load metrics to CrUX. Advertisers and publishers now have free, real-user data on clutter and weight.
Digital Marketing
Google Adds Four New Ad Experience Metrics to CrUX
Google's experimental CrUX metrics now track ad count, density, CPU weight, and network weight. Here’s how marketers can use the data.
