Digital Marketing
AdRoll: Display CPMs Drop 45% While Meta Costs Rise 35%
AdRoll's Q3 data shows display prospecting CPMs fell 45% YoY, while one agency saw Meta CPMs rise 35%. Plan before the Q4 peak.
CPM.
Digital Marketing
Third-Party Data Can Push a $1.44 CPM to Nearly Double
Third-party audience segments add $0.50–$2 CPM on top of media. With average mobile CPM at $1.44, data can nearly double your ad cost.
Digital Marketing
Black Friday Cost Per Order Fell 18% Despite 36% CPM Rise
Billy Grace's 2026 Black Friday Playbook shows median CPM jumped 36% during peak week, yet cost per order fell 18%—and attribution drives the story.
Digital Marketing
Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
Ezoic cut 25% of display impressions and says viewability hit 87%, Prebid win CPM rose 54%, and publisher revenue held. Here’s what to watch.
Digital Marketing
Bots Now Half of Web Traffic and Your CPMs Are Paying
Bots and AI agents passed 50% of web requests. Agencies say cleaning retargeting pools pushed CPMs up 20%. Here's what growth teams should do next.
Digital Marketing
One Impression, Three Prices: Ad Pricing Explained
CPM, CPC, floors, clearing prices and fees: why a single ad impression can carry three accurate prices at once, and what that means for your budget.
