Viral Campaigns
Farmers Union Turns Gut Cultures Into an Ad Army
Thinkerbell's new Farmers Union platform turns live cultures into a cast of Yogurteers, making gut-brain science feel human—and scalable.
Creative Advertising.
Throwback
Think Different: How Apple’s 1997 ad made weird a strategy
In 1997, Apple was months from collapse. Instead of a product demo, it launched Think Different—and rebuilt the brand around an idea.
Viral Campaigns
AI Rejection Emails and a Dancing Astronaut: Best Ads
This week's Bestads picks show how a sharp observation, a simple visual rule and a well-placed jab at AI hiring tools beat clutter.
Viral Campaigns
KFC Turns New Chicken Tenders Into a Boyband Fever Dream
KFC Australia and Special turned a tender relaunch into a boyband-inspired campaign spanning TV, OOH, social and creators, with 11 sauces for social to unpack.
Viral Campaigns
Steve Buscemi’s Space Villains Return in Telstra Security Sequel
Telstra brings back Steve Buscemi's failed space emperor to sell network security with humor, not fear—and builds real creative equity.
Throwback
Volkswagen The Force: A Viral Marketing Blueprint
How a tiny Darth Vader and a remote-started Passat became the Super Bowl ad that taught brands to launch early and let product deliver the payoff.
Throwback
Dumb Ways to Die: Metro Trains’ Viral Safety Anthem
In 2012, Metro Trains made rail safety absurdly catchy with Dumb Ways to Die—a viral song, darkly cute characters, and a game that stuck.
