Throwback
Gillette’s The Best Men Can Be: The Ad That Split Marketing
In 2019, Gillette turned its tagline into a cultural dividing line. Here's how the film was built, why it spread, and what it did for the brand.
crazy4marketing.
In 2019, Gillette turned its tagline into a cultural dividing line. Here's how the film was built, why it spread, and what it did for the brand.