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CRED.

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CRED’s Indiranagar ka Gunda: When Bill Payments Became a Flex

Jim Sarbh's menacing monologue turned a credit card bill payment app into an exclusive club. Here's why the 2020 CRED ad still works.

Crazy4Marketing Desk · October 5, 2026 · 3 min read

CRED Not Everyone Gets It: Selling Exclusivity With Govinda

How a deadpan 90s throwback starring Govinda turned credit-card bill payments into an exclusive club and made FOMO the growth engine.

Crazy4Marketing Desk · September 26, 2026 · 3 min read