Digital Marketing
Microsoft Ads Adds 10,000-Company LinkedIn Lists and HubSpot Sync
Microsoft Advertising's October update adds HubSpot lifecycle sync and 10,000-company LinkedIn lists. Here's what B2B marketers should test.
CRM.
Digital Marketing
Lead Scoring Is Now a Bidding Signal, Not Just a Sales Filter
Lead scoring has moved from a CRM hand-off rule to a paid media bidding signal. Here's what performance marketers need to do differently.
Digital Marketing
African Parks Taps VML South Africa for Digital Storytelling
African Parks has named VML South Africa its digital agency partner to scale conservation storytelling across web, social, CRM and B2B/B2C strategy.
Digital Marketing
Why Your CRM Is Now the Core of Paid Media
CRM is no longer just sales software. It now feeds hashed audiences and offline conversions to Google, Meta and TikTok ads.
