Digital Marketing
Viant Opens Fee-Free Direct Route for CTV Deals
Viant extends Direct Access to PMP and programmatic guaranteed CTV deals, with no exchange fee and 94% of programmatic demand reached. Here's what to audit.
CTV advertising.
Digital Marketing
Pixalate Beta Adds Show Titles to CTV Bid Requests
Pixalate's OpenEPG DB and Pre-Bid API put show titles, genres and confidence scores into CTV auctions. Here's what buyers need to watch.
Digital Marketing
IP Targeting Misses Fashion Battle’s Real Audience by 31 Points
NumberEight's report finds IP and household-level data return near 50/50 gender splits, missing a 31-point gap in Fashion Battle's real audience.
AI in Marketing
Magnite Opens More Ad Space to AI Buying Agents
Magnite says its Orchestration layer now reaches Samsung home screens, iHeartMedia audio and DIRECTV TV—but key numbers are missing.
Digital Marketing
Netflix Sets March 1, 2027 for Nine EMEA Ad Markets
Netflix's first UK Upfront delivered fixed dates, programmatic pause ads and new targeting. Here's what media buyers need to watch.
Digital Marketing
Shoppable Ads Are Rewiring CTV and Performance Marketing
How shoppable units collapse the funnel and why cross-screen attribution is now the real performance battleground.
Digital Marketing
Recoup Rate: What Budget Migration Actually Shows
A new metric shows how much ad money leaving linear TV actually returns to broadcasters' streaming platforms—and why the UK lags the US.
