Digital Marketing
Supply-Side Targeting Hits 51% of OpenX CTV Spend
OpenX says supply-side targeting reached 51% of its 2025 CTV deal spend, up from 9% in 2022. But taxonomy and client-only interviews shape that story.
CTV advertising.
AI in Marketing
Teads AI Cuts Troubleshooting from 15 Min to 60 Sec
Teads Ad Manager's new AI copilot claims to slash troubleshooting from 15 minutes to under 60 seconds. Only cross-screen buying is live today; the rest is beta.
Digital Marketing
Midterm ads push CTV CPMs to $43 as YouTube hits 15.8% TV share
Political spend is re-pricing connected TV: CTV CPMs hit $43, preemptions rise, and displaced budgets chase streaming. Protect Q4 before election week.
Viral Campaigns
CleanYourTV hits 30,900 GitHub stars in a week
A developer's ad-free TV tool hit 30,900 GitHub stars in a week, removing Google TV home screen ads. What CTV media buyers should do now.
Digital Marketing
LinkedIn CTV Ads Enter DV360 with a 2.6x B2B Awareness Claim
Google's DSP can now buy LinkedIn profile-based CTV ads for US campaigns, as B2B professional data moves deeper into programmatic streaming.
Digital Marketing
Netflix Ads Opens Trade Desk to 4M+ Data Segments
Kokai buyers can target Netflix with first-party lists and 4M+ third-party segments from November. The measurement caveat matters.
Digital Marketing
Universal Ad ID: The 8 Failure Points Marketers Must Audit
IAB Tech Lab's new Universal Ad ID checklist names eight ways the creative identifier is lost in ad systems. Here's how to audit your stack.
Digital Marketing
The Y unites 11 associations under one brand platform
The Y Australia launches 'It Starts Here', a unified national brand platform created with Think HQ, bringing 11 member associations under one idea.
Digital Marketing
DV360 Replaces Brand Safety Categories With 3 Tiers
Google's October 1 DV360 update removes sensitive category and digital content label exclusions. Programmatic now runs on 3 tiers and 10 themes.
AI in Marketing
Kargo Karlo claims 21% ad recall lift in launch case
Kargo's self-serve Karlo platform claims a 21% ad recall lift in an Ad Council campaign. Here's what marketers need to ask before buying in.
