Digital Marketing
Google Ads swaps flat new-customer bonuses for 5x multipliers
Google Ads now lets retailers scale new-customer conversion value from 1.1x to 5x, replacing flat bonuses across Search, Shopping, PMax and Demand Gen.
customer acquisition.
Growth Hacking
The 50% Wasted Spend Problem Is Getting Harder
Shopify marketing leaders on resetting CAC for fragmented funnels, testing before Q4, and finding incremental customers without overpaying.
Growth Hacking
How Jio’s 2016 Welcome Offer Rewired India’s Data Habits
Jio's 2016 Welcome Offer didn't just hand out free data. It reset what India expected from mobile connectivity and left growth marketers a launch playbook.
Digital Marketing
Meta Ads Get Pricier: India’s D2C Brands Rethink Spend
Rising Meta CPMs and automated auctions are squeezing D2C brands. Here’s why costs are up and how smart teams are adapting their performance playbook.
E-commerce
What India’s Homegrown Beauty Boom Means for D2C Brands
Indian beauty shoppers are trading global prestige for local efficacy, accessible pricing and content-led discovery. Here’s what D2C marketers should steal.
E-commerce
6 Steps to a Profitable BFCM Strategy in 2026
Black Friday and Cyber Monday can bring huge revenue and thin margins. Learn how operators protect profit, coordinate channels and retain BFCM buyers.
