E-commerce
Kirana to Cloud: The Khata Book Becomes a Customer Engine
The khata book is giving way to cloud ledgers. What changes for small shops, regular customers and the marketers watching local commerce.
Customer Data.
E-commerce
Kirana to Cloud: The Khata Becomes a Customer Feed
India's corner shops are moving from the khata book to cloud tools. What changes for the shop, its customers and the marketers who want to reach them?
Digital Marketing
Five Below’s Digital Pivot: Social, Data, and Store Flywheel
Five Below grew comparable sales 14.1% by shifting ad dollars to social and CTV. Here's what the retailer's data roadmap means for growth teams.
Digital Marketing
Five Below’s Digital Marketing Bet Fuels 22.9% Growth
Zacks reports Five Below is shifting working media to social, CTV and YouTube, using social listening and checkout data to drive store visits.
AI in Marketing
XPON Sells Its Agency Arm to Bet Everything on AI Martech
XPON Technologies is offloading Alpha Digital and its Google marketing-platform arm to double down on AI martech and customer data. Here's what it signals.
