Viral Campaigns
Fastrack turns perfume into a snack you can almost taste
Fastrack makes gourmand fragrance feel edible by pairing tiramisu, berries, vanilla and hazelnut with Pratibha Ranta's playful energy.
D2C marketing.
New Ads
Mia by Tanishq Gives the Engagement Ring a New Meaning
Mia by Tanishq's new film with Aneet Padda turns a diamond ring from proposal signal into self-purchase statement, building on Precious, Every Day.
AI in Marketing
ChatGPT Ads Hit 47% of Gaming Chats, Data Shows
Comscore found ChatGPT ads in 47% of U.S. gaming chats in June, up from 3% in March. Here's what it means for AI ad budgets.
Digital Marketing
Dentsu India Appoints Sarangi to Lead Performance Studio
Dentsu India taps Archisman Sarangi to build a creative-led performance studio, making creative production the new lever as ad buying automates.
Digital Marketing
Meta Ads Get Pricier: India’s D2C Brands Rethink Spend
Rising Meta CPMs and automated auctions are squeezing D2C brands. Here’s why costs are up and how smart teams are adapting their performance playbook.
Digital Marketing
Dentsu India Launches Creative-Led Performance Studio
Dentsu India launches a creative-led performance studio, pairing AI production with shared data to ship 1,000+ ad assets monthly.
E-commerce
What India’s Homegrown Beauty Boom Means for D2C Brands
Indian beauty shoppers are trading global prestige for local efficacy, accessible pricing and content-led discovery. Here’s what D2C marketers should steal.
Social Media
Owala’s Creator Engine: Product Design Fuels Short-Form
How Owala turns a reusable bottle into repeat creator content—with demos, drops, ambassadors and social listening that drive short-form demand.
E-commerce
Why Product Page Copy Still Matters With AI Agents
AI reads feeds and schema, but product page copy still drives research, trust, SEO, and conversions. Here's what to optimize.
Digital Marketing
AG1: Don’t Overestimate Your Product’s Importance
AG1's creative director says D2C brands lose customers by leading with proof. Here's how to use relevance, provocative stats and science for retention.
