Digital Marketing
Why 48% of Marketers Doubt Their Reach Data
Audience overlap analysis uncovers double-counted reach. The same 50,000 people can look like 25%, 2.5% or 2.3% depending on the denominator.
deduplication.
Digital Marketing
Deduplication: The Silent Bug Inflating Your Conversions
Duplicate conversions never throw an error - your numbers just double. Here's how deduplication works across Meta, Google, Amazon and the bidstream in 2026.
