Digital Marketing
2026 midterms outspend 2024 presidential race by $400M
AdImpact projects $11.6bn in 2026 midterm political ad spend, topping 2024's presidential race. CTV passes cable and podcast ads jump 42%.
digital audio.
Digital Marketing
DAX takes over dynamic ad sales on TWiT’s 13 podcasts
DAX US will sell dynamic audio ads across TWiT's 13 tech podcasts, while host-read sponsorships stay direct. Here's why the split matters for buyers.
AI in Marketing
Magnite Opens More Ad Space to AI Buying Agents
Magnite says its Orchestration layer now reaches Samsung home screens, iHeartMedia audio and DIRECTV TV—but key numbers are missing.
