AI in Marketing
Tony Uphoff’s 1-in-43 AI Recommendation Wake-Up Call
A five-time CEO's AI search audit got him recommended in just 1 of 43 category prompts. Here's the metric brands must track before 2027.
Digital PR.
SEO
Link Building in 2027: Bury These Tactics, Fund These Assets
Michael Johnson's keep-or-cut framework asks one question before any link: does it serve the brand, the publisher, and the audience? Here's what to fund.
SEO
PubMed jumps to 4th in ChatGPT citations
Ahrefs data shows ChatGPT citing far fewer health and finance explainers, while PubMed, regulators and hands-on testers climb. Here's what it means for SEO.
SEO
37.1% of AI Overview Citations Also Rank Top 10 Organically
New Ahrefs data shows 37.1% of AI Overview citations also rank in the top 10 organically. Here's what to keep and cut in link building for 2027.
AI in Marketing
49 Pages Cited in AI Answers, Only One Mentions the Brand
Semrush's Sources report reveals which pages AI platforms cite for your target prompts—and where your brand is missing from answers.
AI in Marketing
9 AI Visibility Myths, Tested on 9M Real Answers
New research across 9M AI answers and 400+ brands challenges format, sentiment and platform myths. See what actually earns citations.
SEO
Google AI cites Lily Ray’s own site as proof of SEO title
Google's AI answer affirmed Lily Ray's SEOktoberfest win the same day, citing only her consultancy—and exposing how AI trust works.
Digital Marketing
AI Citations Are the New Backlinks: How to Win Them at Scale
Semrush shares a Claude Code workflow to find AI-cited pages, fix brand gaps, and turn ghost citations into measurable visibility wins.
SEO
Google Search Profiles Open Up at 10,000 Followers
Google now lets U.S. publishers and creators claim Search profiles with 10,000 social followers, adds multi-brand logins and cleaner article displays.
Digital Marketing
Earned Media in the AI Era: Why Niche Beats Big Reach
Earned media is coverage nobody paid for. Here's how the PESO model works, why niche publishers now beat mass reach, and how AI answers changed the game.
