Throwback
Dos Equis: The Most Interesting Man in the World
The 2006 Dos Equis campaign built a parody-proof brand character whose deadpan one-liners outlasted the media buy. Here's the breakdown.
crazy4marketing.
The 2006 Dos Equis campaign built a parody-proof brand character whose deadpan one-liners outlasted the media buy. Here's the breakdown.