AI in Marketing
78% of Firms Have AI Incidents Before They Have an Inventory
AI governance is now a marketing problem. New EU AI Act deadlines, a 78% incident rate and a 64% inventory gap show why teams need controls fast.
EU AI Act.
AI in Marketing
EU AI Act: Advertisers Face 3% Turnover Fines
The EU AI Act's general application date is live. For marketers, the real risk is Article 50: undisclosed synthetic ads can cost 3% of turnover.
AI in Marketing
Only 48% Have Ad Rules Despite 86% AI Marketing Use
IAB Europe's 2026 AI survey finds 86% use AI for marketing, but only 48% have ad-specific rules and performance scores sit at 2.76 out of 5.
AI in Marketing
AI licensing fees may never pay creators
A new University of Amsterdam paper argues EU AI licensing revenue often goes to copyright holders, not the original creators. Here's why marketers should care.
AI in Marketing
AI Ad Label Duty Falls on Agencies, Not Clients
IAB Austria's new guide says agencies, not clients, normally carry AI ad labelling duty under the EU AI Act - and contracts must assign the role.
AI in Marketing
AI Marketing Explained: Three Layers Every Marketer Must Know
AI marketing splits into three layers: prediction, generation and agents. Here's what the adoption data, protocols and EU rules mean for your campaigns.
AI in Marketing
Google’s Lyria 3.5 Brings Free AI Jingles to Gemini
Google put its Lyria 3.5 music model in the Gemini app and API. Free AI jingles are here - and so is a messy EU labelling problem for advertisers.
AI in Marketing
SynthID: What Google’s AI Watermark Means for Advertisers
Google's SynthID watermark is already baked into ads made with its AI tools. Here's how it works, why the EU AI Act makes it a compliance issue, and what to do.
