AI in Marketing
Meta claims 2.4% Facebook conversion lift from Andromeda
Meta's rebuilt Andromeda retrieval stage scores over 1B ads per GPU server and claims a 2.4% Facebook conversion lift. No new settings, no audit.
Facebook Ads.
AI in Marketing
Only 2 of 3,379 AI-Flagged Meta Ads Disclosed AI Use
Resemble AI scanned 37,768 Facebook and Instagram ad files, flagged 3,379 as AI-generated, and found just two disclosed AI in ad copy.
Digital Marketing
Meta: Under-50-Conversion Ad Sets Cost 28% More
Meta's peak-season guidance says ad sets under 50 weekly conversions cost 28% more per purchase. Use the formula and consolidate before Q4.
Digital Marketing
European Publishers Ask EU to Halt Meta’s Crawling Terms
European publishers are asking Brussels to freeze Meta's revised crawling terms before Nov 20 — and advertisers should treat the date seriously.
Digital Marketing
Meta will make advertisers liable for AI ad edits on Oct 30
Meta’s revised Commercial Terms put advertisers solely responsible for AI-generated ad edits from October 30, even when Meta switches them on.
AI in Marketing
From Oct 30, Advertisers Own Meta’s AI Ad Mistakes
Meta’s new terms make advertisers liable for AI ad edits, even when Meta enables them by default. Here’s what to audit before Oct 30.
Digital Marketing
Meta Q3: US ad prices climb 23% as revenue grows 26%
Meta's Q3 ad revenue hit $64.6B, but the real story for marketers is pricing: US and Canada ad costs rose 23% while impressions grew just 8%.
Digital Marketing
Meta’s 3–24 Hour Ad Windows Hit a 34M Median Reach
Meta moves Ads Super Burst toward general availability, selling 3–24 hour reserved bursts with optional category exclusivity and a 34M median reach.
Digital Marketing
Creator Sues True Nutra Over 12 Reused Meta Ads
A creator says True Nutra ran 12 Meta ads using her face and four videos made for another brand. The case shows what unlicensed creative can cost.
Digital Marketing
Meta Ad Revenue Hits $59.36B Despite Content Backlash
Jeff Horwitz tells the BBC why scandals and cheap AI video haven't dented Meta's ad business, with Q2 ad revenue up 27% to $59.36B.
