Digital Marketing
Streaming Recall Falls from 41% to 26% as Ad Load Rises
FreeWheel’s controlled test shows ad load changes streaming recall: 41% in light pods vs 26% in heavy ones. Here’s what buyers should ask.
FreeWheel.
Digital Marketing
Marketers Fear AI Ad Backlash That Viewers Don’t Feel
FreeWheel found 48% of TV ad buyers assume viewers hate AI creative. Only 10% of viewers actually do. Here's what that 38-point gap means for your testing.
