Digital Marketing
Your Attribution Report Is More Modeled Than You Think
Signal loss shrank observable data while dashboards got more confident. Here's how to tell measured from modeled — and stop defunding channels that actually work.
GA4.
Digital Marketing
Deduplication: The Silent Bug Inflating Your Conversions
Duplicate conversions never throw an error - your numbers just double. Here's how deduplication works across Meta, Google, Amazon and the bidstream in 2026.
Digital Marketing
The Conversion Funnel Is Broken, But Still Runs Your Budget
Platforms say buyer journeys aren't linear anymore, yet every ad interface still sells by funnel stage. Here's how to use stage rates without fooling yourself.
Digital Marketing
Lookback Windows: The Setting Quietly Steering Your Ads
Lookback windows decide which ads get credit and what your bidding algorithm learns. Here's how Google, Meta and Amazon differ in 2026 - and what to fix.
