Digital Marketing
Google Gemini Drops UTM Tags After Three Weeks
Gemini has stopped adding utm_source=gemini to cited links after a three-week run, hiding app clicks in Direct. Here's what marketers should check.
GA4.
Digital Marketing
GA4 Captured Only 32% of a Retailer’s Holiday Orders
An audit of eight UK ecommerce brands found GA4 captured just 32% of one retailer's Christmas orders. Use this weekly check before peak season.
Digital Marketing
Position-Based Attribution Still Lives in Enterprise Tools
Google removed position-based attribution from Ads and GA4 in 2023, but the 40/20/40 model survives in enterprise tools. Here's what to know.
Digital Marketing
Safari Caps Server Cookies to 7 Days on Cloaked Subdomains
Safari caps server-set cookies at 7 days when tracking subdomains resolve to unrelated networks. Here's the same-origin fix and its caveats.
Digital Marketing
Google Site Kit Auto-Tracks Conversions From 8 WordPress Plugins
Google Site Kit's Site Goals is live for all WordPress sites, auto-detecting checkouts, add-to-carts and form leads from eight plugins and sending them to Analytics.
SEO
Google Gemini Adds UTM Parameters for Referral Attribution
Google has quietly added UTM parameters to Gemini's outgoing links, giving SEOs cleaner attribution for AI referrals. Here's what changes and what's still unclear.
AI in Marketing
The 5 AI Search Metrics That Actually Move Pipeline
Why rankings and organic traffic can mask a collapsing AI search pipeline—and the five metrics that expose real buyer demand.
Digital Marketing
Google Analytics Now Supports Hostname Include Filters
Google Analytics rolls out hostname include filters, shifting from exclude lists to approved domains for cleaner data. Here's why it matters.
Digital Marketing
Google Analytics Adds Hostname Include Filters
GA4 now supports hostname Include filters, turning an exclude-only control into an allowlist. But missed hostnames mean permanently lost data.
Digital Marketing
Your Attribution Report Is More Modeled Than You Think
Signal loss shrank observable data while dashboards got more confident. Here's how to tell measured from modeled — and stop defunding channels that actually work.
