Digital Marketing
Ireland Hits Google With €403m GDPR Fine Over Location Data
Ireland's DPC fined Google €403m over location data practices. Here's what it means for ad targeting, retention and consent-based addressability.
GDPR.
Digital Marketing
EU Draft Removes GDPR AI Opt-Out and Reworks Cookie Rules
Leaked EU Council text strips the GDPR AI clause's unconditional opt-out and moves cookie consent rules back to ePrivacy, changing ad measurement.
Digital Marketing
EU Data Adequacy: Why Your Ad Stack Depends on It
How EU adequacy decisions—and the shaky US Data Privacy Framework—affect programmatic, GA4 and conversion tracking in 2026.
Social Media
Social Media Data Collection: The 2026 Marketer’s Guide
First-party analytics, public listening, and privacy rules: here’s how to turn social data into smarter 2026 marketing decisions.
Digital Marketing
19 Groups Push EU to Restore Automated Cookie Consent Signals
A coalition of 19 groups wants the EU to re-insert Article 88b, the rule that could replace cookie banners with browser-level consent signals.
Digital Marketing
Grindr Pays £26m in UK Data Case: What Advertisers Learn
Grindr settled a UK group action for £26m over alleged sensitive data sharing with ad partners. Here is what media buyers and growth teams should fix now.
