Digital Marketing
Google and Meta’s New Terms Risk Fines Up to 10% of Sales
EU ceilings reach 10% of worldwide sales as Google and Meta rewrite data rules. No case is open yet, but product shifts could hit ad signals first.
GDPR.
Digital Marketing
Server-Side Tracking Still Needs Consent, iubenda Explains
iubenda's new guide and white paper argue server-side tracking can recover lost signal but does not remove GDPR and ePrivacy consent duties.
Digital Marketing
AdSense Retires TCF Error Report, Moves Alerts to Policy Center
Google moved AdSense TCF consent errors to the Policy center under Regulatory issues. What EU and UK publishers must check now.
Digital Marketing
EU Draft Cuts Cookie Consent Wait from Six to Four Months
A new EU Council draft shortens cookie re-ask windows, adds a contextual ad measurement exemption, and reshapes GDPR for ad tech.
Digital Marketing
EU Council Draft Cuts Cookie Re-Prompt Wait to 4 Months
EU ambassadors vote October 11 on a Digital Omnibus that would cut cookie re-prompt waits to four months and add a narrow contextual ad measurement exemption.
Digital Marketing
Meta Advanced Matching: Attribution Gains Meet Privacy Risk
Meta's advanced matching turns hashed emails and phones into attribution keys. But regulators say hashes aren't anonymous. Here's how to use it safely.
Digital Marketing
First-Party Data Lifts Conversions 27% When Consent Is Done Right
Owned customer records now decide how well ads target and measure. Here's how first-party data works, why consent is the weak link, and what to fix.
Digital Marketing
Contextual Ads Are Back: What Marketers Must Know
From AdSense to ChatGPT ads: how contextual targeting works, why it matters in a privacy-first world, and where it still falls short.
Digital Marketing
Google Hit With €403M Location Data Fine: What Marketers Need to Know
Ireland's DPC fined Google €403m over location data handling. Here's what the ruling means for ad targeting, measurement and consent.
Digital Marketing
Google Fined €403m Over Location Tracking in GDPR Case
Ireland’s DPC fined Google €403m over Android location tracking first flagged in 2018. Here’s what the decision means for advertisers.
