AI in Marketing
GEO by Engine: What Actually Changes Across AI Chatbots
A practical breakdown of how ChatGPT, Claude, Gemini and Perplexity differ in AI search visibility, plus platform-specific tactics and KPIs.
Gemini.
SEO
Google Tests Paying Publishers for AI Answers
Google is piloting Search Console payments to publishers whose content meaningfully feeds Gemini, AI Overviews, and AI Mode answers.
AI in Marketing
Google Pilot Pays Publishers for AI Overviews and Gemini
Google is testing an AI Contribution pilot in Search Console that pays publishers when their content significantly contributes to Gemini, AI Overviews and AI Mode.
SEO
Should You Drop Perplexity From Your AI Visibility Tracker?
Perplexity's referral share halved in 2026 while Gemini surged. Here's a three-tier framework for weighting AI visibility tracking instead of deleting platforms.
Digital Marketing
Google Ads AI Dashboards Roll Out to Some Accounts
Google Ads AI Dashboards are appearing in accounts, turning text prompts into visual reports with real-time AI summaries. What it means for your reporting.
AI in Marketing
Google’s Lyria 3.5 Brings Free AI Jingles to Gemini
Google put its Lyria 3.5 music model in the Gemini app and API. Free AI jingles are here - and so is a messy EU labelling problem for advertisers.
