AI in Marketing
Google Opens Connected Apps Preview: 50+ Apps Live
Google's Connected Apps preview gives brands a formal route into Search and Gemini. 50+ apps are live; here's what marketers need to know.
Gemini.
Digital Marketing
DV360 Marketplace Adds Gemini Curated Bundles, 50-Package Limit
Google's first Marketing Platform Drop turns the DV360 Marketplace into a Gemini-curated shop with a hard 50-package line item cap.
SEO
Google: robots.txt Governs Access, Not AI Training
Google's Gary Illyes explains why robots.txt can keep AI crawlers out but cannot stop them from using crawled content for training—and what to do instead.
AI in Marketing
Language Changes Which Brands AI Recommends: 60-Point Swing
A 1,650-response test shows AI models recommend different brands by language. Here's what marketers should test in their own categories.
AI in Marketing
Google’s AI Lead Is Slipping—and Search Revenue Is Why
Gemini 3.5 Pro is still missing months after its promised June launch, and the pattern behind the delay matters for every marketer running Google surfaces.
Digital Marketing
Google Business Profile Now Feeds Gemini, Ads and Analytics
Google's free local listing now shapes Gemini answers, local ad formats and Analytics reporting. Here is what changed and what marketers should fix first.
AI in Marketing
Google AI Pilot: Some Sites Get Under 0.1% of Ad Revenue
Google is paying about 100 publishers for AI contributions, but small sites report less than 0.1% of ad revenue and little clarity on payouts.
SEO
Google-Extended: What It Blocks and What It Leaves Open
Google's robots.txt token can block Gemini training without hurting rankings. But AI Overviews and AI Mode sit outside it. Here's what to do.
SEO
How to Check If Your Page Shows Up in AI Search
Use a distinctive 20-30 word snippet and an exact-match prompt in ChatGPT, Claude or Gemini to see if AI search can retrieve your page.
AI in Marketing
GEO by Engine: What Actually Changes Across AI Chatbots
A practical breakdown of how ChatGPT, Claude, Gemini and Perplexity differ in AI search visibility, plus platform-specific tactics and KPIs.
