AI in Marketing
The 10 AI Marketing Tools Indian Teams Will Run in 2027
A new shortlist maps the 10 AI tools India will run in 2027 across content, SEO, full-funnel engagement and ads. Here's how to pick your stack.
generative AI.
AI in Marketing
ChatGPT Writing Falls to 21.4% as Advice and Images Take Over
OpenAI Signals v3.0 shows writing fell to 21.4% of ChatGPT requests as practical guidance, images and self-expression surge. What it means for ads.
AI in Marketing
AI search ads at 0.91% CTR: stop reusing Google creative
ChatGPT ads in Australia are pulling 0.91% CTR versus 6.4% for Google Search. UNTMD says the fix is purpose-built AI creative before Black Friday.
AI in Marketing
AI Is Rewiring Small-Business Marketing. Here’s Where to Start
AI is changing search, content, analytics and ads for small businesses. Five practical ways to use AI without losing the human judgment that closes sales.
AI in Marketing
AI Wrote a 12-Page Brief for a One-Sentence Job
A simple fortnight disruption notice came back as a 12-page strategy document. Here's how to make AI cut briefs instead of bloating them.
AI in Marketing
Brands ChatGPT Ignores Stay at 11% Even With Search
Graphite's analysis of 3,115 ChatGPT prompts finds brands rarely named without search stay rare even on cited pages. Median visibility: 11%.
SEO
Why 62% of AI Citations Never Name Your Brand
Semrush's four-layer AI search framework shows why being cited isn't the same as being recommended—and where to fix it first.
AI in Marketing
ChatGPT Citations: Only 26.2% of Pages, 48.7% of Sites Match
A preprint finds Google plus OpenAI's API matched just 26.2% of ChatGPT-cited pages but 48.7% of sites. What that means for AI visibility tracking.
Viral Campaigns
Petbarn’s Deleted Instagram Feed Drives 6m Organic Reach
Petbarn and Howatson+Company deleted the brand's Instagram feed and rebuilt it as pet-character entertainment, earning 6m organic reach on the first post.
AI in Marketing
Anthropic Bans Fake Source Networks After 8,913-Article Scheme
Anthropic's Nov 12 policy bans using Claude to seed fake sources that sway search and AI answers. Here's what to audit before the deadline.
