SEO
Google Gemini Adds UTM Parameters for Referral Attribution
Google has quietly added UTM parameters to Gemini's outgoing links, giving SEOs cleaner attribution for AI referrals. Here's what changes and what's still unclear.
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Google has quietly added UTM parameters to Gemini's outgoing links, giving SEOs cleaner attribution for AI referrals. Here's what changes and what's still unclear.
Google starts rolling out 14 new Gemini Connected Apps, from Adobe to Experian, with big routing, account and data questions for marketers.