SEO
Google to SEOs: Stop Treating 404s Like Emergencies
Google says 404s aren't an SEO problem. The real call is business and UX: redirect to a true replacement or build a helpful custom 404.
Google.
SEO
Hreflang: Why 38 English Market Sites Are One URL to Google
Gary Illyes' 'alternate names' explanation shows hreflang routes URLs but doesn't rank them - and why duplicate market pages are one resource to Google.
SEO
Google Tells Platforms to Noindex Link-Shared Pages by Default
Google's Search Central update pushes platforms to noindex link-shared pages, generated content and web apps by default. Here's what it means for marketers.
Digital Marketing
DV360 API v5 beta brings 3 migration traps for ad teams
Google's DV360 API v5 beta removes Customer Match audience management, resets deal IDs and reshapes audience targeting. Here's how agencies should prepare.
Digital Marketing
Google and Meta’s New Terms Risk Fines Up to 10% of Sales
EU ceilings reach 10% of worldwide sales as Google and Meta rewrite data rules. No case is open yet, but product shifts could hit ad signals first.
SEO
Google Clarifies 503s, Robots.txt Limits and Bracket URLs
Google clarifies 503s during PHP patches, robots.txt crawl limits, raw vs encoded bracket URLs, and why JPEG XL still isn't visible in Search.
SEO
Google: robots.txt Governs Access, Not AI Training
Google's Gary Illyes explains why robots.txt can keep AI crawlers out but cannot stop them from using crawled content for training—and what to do instead.
AI in Marketing
Google’s Pichai: AI agents will browse pages and use protocols
Google CEO Sundar Pichai says AI agents will reach websites two ways: human-style browsing and agent-native protocols like UCP. Here's what to do.
SEO
SEO at Scale: 40,000 Pages, Two Marketers, One Playbook
Semrush's SEO at scale guide shows how a two-person team can manage 40,000 URLs by fixing templates, not pages. Here's the playbook.
SEO
Ahrefs: Google poisons 5–20% of SEO tool SERPs
Ahrefs says Google is swapping results for suspected rank trackers on 5–20% of SERPs and now plans to clean up stored data. Here's what to check.
