SEO
Google’s Mueller: Technical SEO Still Powers AI Search
Google's John Mueller says AI systems build on SEO and technical SEO remains core. Listacle-only plays expire; solid site foundations win.
Google.
SEO
Google, Microsoft, OpenAI Back Shared AI Training Opt-Out
Google, Microsoft and OpenAI plan to honor one robots.txt token for AI training preferences. The catch: each company maps it differently.
SEO
Reddit Says Google AI Mode Could Cut 130M Daily Users
Reddit warns daily active uniques could fall by a low double-digit percentage in Q4 as Google AI Overviews and AI Mode stop sending search referrals.
SEO
Publishers Lose Up to 90% Traffic as Google Profits Twice
Check My Ads claims AI Overviews and MFA sites squeeze publishers, with some newsrooms reporting up to 90% traffic drops.
SEO
Google, Bing unify AI opt-out; study pegs AI CTR at 0.9%
Google and Bing announced a shared robots.txt token to opt out of AI training. A one-site study finds a 0.9% CTR and a halo effect.
AI in Marketing
French publishers escalate EU fight as top CTR drops 58%
Five French publisher groups have filed an EU complaint over Google's AI Overviews. Here's what the zero-click search battle means for your organic visibility.
SEO
Discord’s 63,000+ Public Servers Hit Google: Act by Nov. 16
Discord is turning 63,000+ public servers into searchable web pages, with AI summaries live Nov. 16 and member messages in Google from mid-December. Here's what to review.
SEO
Search Console Data Lags: 2-3 Days Is Normal, Weeks Are Not
When the Page indexing report looks stale, the date stamp tells freshness, not index changes. Here's what to check instead.
SEO
Google faces €250K fines after AI fuses two doctors
German courts are holding Google liable for AI answers that fuse true facts about different people. The lesson for brands: become hard to confuse.
SEO
Google to SEOs: Stop Treating 404s Like Emergencies
Google says 404s aren't an SEO problem. The real call is business and UX: redirect to a true replacement or build a helpful custom 404.
