AI in Marketing
AI pushes one agency to demand 5x faster work
Digital Square now expects teams to work five times faster with AI. The real shift: agencies must sell judgment, not production speed.
growth strategy.
Digital Marketing
36% of Marketers Keep Paying for Channels They Doubt
Funnel's Playing defense report finds 36% of in-house marketers keep paying for channels they doubt. Here's why pressure and measurement gaps drive it.
Digital Marketing
Jio Story: The Daily Utility Loop Hiding in Plain Sight
From a chai stall payment to a study call and a road-trip map, a normal day shows what data utility means for marketers.
Digital Marketing
Jio Story: The Daily Habits Unlimited Data Redrew
From cyber café queues to an app for every errand, the shift from rationed data to open access redrew how India lives and how marketers plan.
Digital Marketing
Jio Story: The Welcome Offer Rewired Data Expectations
The 2016 Welcome Offer didn't just give free data—it rewired what India expected, turning cost into habit and changing every brief after.
Viral Campaigns
Uber turns a lawn bowls club into a senior clubhouse
Uber turned a Melbourne lawn bowls club into a free senior clubhouse, making app education feel like a social outing. Here's the growth tactic to steal.
Digital Marketing
How to Stay Relevant as Digital Marketing Trends Shift Fast
Trends flip from influencer-led to AI-driven overnight. Here is a practical way to spot shifts early, test fast and keep your marketing strategy relevant.
