Viral Campaigns
Hydralyte’s Horror Stunt Launches ‘Here For It’ Platform
Hydralyte hid its logo behind a Halloween horror trailer to launch electrolyte powder sticks and the new 'Here For It' platform for younger Australians.
Halloween marketing.
Viral Campaigns
Moshy’s Second Halloween Ads Turn the Waiting Room Into the Monster
The Australian digital health brand spoofs Obsession, Backrooms and You Can See Everything to make a point: healthcare anxiety shouldn't be the scariest part of weight loss.
Viral Campaigns
Candyman Turns Halloween Fear into a Desi Connection Play
Candyman's A Desi Halloween campaign uses Tangy Tantrik, a ghost who can't scare, to reframe fear as connection—plus a Zepto tie-up.
Viral Campaigns
Pringles Gives One Fan a Custom Urn and 200 Years of Snacks
Pringles' 'Once You Drop' Halloween stunt promises one fan a branded urn and a 200-year supply. Here's why the dark humor works.
Viral Campaigns
Fanta’s Zero-Ad Halloween Playbook: 7 Billion Impressions
How Fanta claimed Halloween as a cultural white space, leaned on TikTok fan content and collectible cans, and earned 7 billion impressions with zero paid media.
