Digital Marketing
AdRoll: Display CPMs Drop 45% While Meta Costs Rise 35%
AdRoll's Q3 data shows display prospecting CPMs fell 45% YoY, while one agency saw Meta CPMs rise 35%. Plan before the Q4 peak.
holiday marketing.
E-commerce
Amazon Black Friday Deal Submissions Close Today: 4 Checks
Amazon's Black Friday and Cyber Monday deal submissions close today, October 20. Four checks decide whether a submitted deal actually runs.
Digital Marketing
59% of DTC Brands Plan Bigger Black Friday TV Spend
A Tatari survey of 41 DTC clients finds 59% plan bigger Black Friday TV budgets and 20% list ChatGPT-style LLM channels as a priority.
E-commerce
Amazon Prime Big Deal Days: The Advertiser Playbook
Amazon's Oct 6-7 Prime Big Deal Days brings three daily drops, Alexa Auto-Buy and 365-day price history. Here's the advertiser angle.
E-commerce
2026 Holiday Search Ads: The 4-Mindset Playbook
2026 shoppers are cautious but starting earlier. This four-mindset search ads framework helps you time budgets, offers and creative for holiday revenue.
