E-commerce
46% of Brands Will Boost Commerce Media Spend Only on Proven ROI
A 281-person SMG and IAB survey finds 46% of brands need proven, measurable ROI before raising commerce media budgets—reporting is the weakest link.
IAB.
Digital Marketing
IAB: 9 of 14 commerce use cases don’t need a clean room
IAB's new framework sorts 14 commerce data use cases and says nine can often run on tools you already own - before you sign a clean room contract.
Digital Marketing
43% of Retail Media Buyers Underuse In-Store Media
New IAB and Grocery TV research finds 43% of US retail media buyers underuse in-store media. It's not belief—it's budget ownership, scale and measurement.
Digital Marketing
Online Video (OLV): How the Open Web’s Third Video Bucket Trades
OLV is the open web's video ad line item outside CTV and social. Here's how placement signals, pricing and 2026 budgets shake out.
Digital Marketing
Attention Metrics Are Becoming a Bidding Signal
Attention metrics are shifting from post-campaign scores to pre-bid inputs in Amazon DSP and DV360. Here’s what that means for your programmatic strategy.
Digital Marketing
Social Overtakes Search: What the $117.7B Shift Means
US social ad revenue hit $117.7B in 2025, passing search for the first time. Here's what the automation, measurement and creator shifts mean for your budget.
Digital Marketing
Programmatic Guaranteed Deals: How Fixed-Price Buying Works
Programmatic guaranteed fixes price and volume before a single impression runs. Here's how the deals work, why CTV revived them and where they break.
