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India AdEx.

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Digital Marketing

India’s AdEx Goes Digital-First: 60% Share by 2026

India's ad market is projected to cross INR 2 lakh crore in 2026, with digital taking 60%. Here's where smart marketers will focus.

Crazy4Marketing Desk · September 19, 2026 · 3 min read

India’s AdEx goes digital-first at 60% share

Digital Marketing

India AdEx to Cross Rs 2 Lakh Crore in 2026 as Digital Takes 60%

India's ad market is set to hit Rs 2 lakh crore in 2026 as digital captures 60% of spend, with retail media, quick commerce and CTV leading.

Crazy4Marketing Desk · September 18, 2026 · 2 min read

India's AdEx Hits Rs 2 Lakh Crore as Digital Takes 60%