E-commerce
Kirana to Cloud: The Shop That Stopped Forgetting
The khata book used to be a shopkeeper's memory. Here's what changes for the counter, the customer, and the marketer when it moves to the cloud.
India ecommerce.
Digital Marketing
Meta Ads Get Pricier: India’s D2C Brands Rethink Spend
Rising Meta CPMs and automated auctions are squeezing D2C brands. Here’s why costs are up and how smart teams are adapting their performance playbook.
