Social Media
Instagram Algorithm 2026: Reels Get 36% More Reach Than Carousels
Instagram's 2026 ranking signals: watch time, likes and sends. Reels earn 36% more reach than carousels—here's how to use each surface.
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Instagram's 2026 ranking signals: watch time, likes and sends. Reels earn 36% more reach than carousels—here's how to use each surface.
Buffer analyzed 9.6 million Instagram posts. The top slots are Thursday 9 a.m., Wednesday noon and Wednesday 6 p.m.—here's how to use them.