Digital Marketing
The Midnight Binger, the Kirana Cloud and Dadi’s First Video Call
Five everyday users show how 2016's data reset became a decade of habits: bingeing, kirana clouds, local creators and Dadi's first video call.
Jio Story.
Digital Marketing
Jio Story: How Shared Memories Compound Brand Nostalgia
Shared memories outlast ad campaigns. Here's why the first video call home became collective nostalgia and what it teaches marketers about brand memory.
Growth Hacking
Jio Story: What 170 Days of Unlimited Taught Marketers
In 2016, Jio's Welcome Offer turned mobile data from a rationed cost into a daily habit. The marketing lessons marketers still borrow from that launch.
Digital Marketing
Jio Story: 2016 vs Today in One Ordinary Day
The shift from rationed data and cyber cafes to an always-on pocket changed how India works, shops and creates.
Social Media
Jio Story: Village Calls, Hostel Wi-Fi and the Festival Feed
From village video calls to hostel hotspots and festival reels, India's local voices became the creative layer on Jio's connectivity story.
Social Media
India’s Data Decade, in Four Everyday Types
Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty: four everyday modes shaped India's online habits since 2016, and they still show up in campaigns.
Social Media
Jio Story: One Phone, One Match, One Finale, One Reel
Cricket night, a web-series finale and wedding season reels all run on one shared connection. Here is what the one-phone huddle teaches marketers.
AI in Marketing
Jio Story: Mummy’s Dal Prompt and the Everyday AI Test
A kitchen-counter request for dal shows how 5G, cloud and AI Everywhere for Everyone are becoming daily habits, and what that changes for marketers.
E-commerce
Kirana to Cloud: The Khata Becomes a Customer Feed
India's corner shops are moving from the khata book to cloud tools. What changes for the shop, its customers and the marketers who want to reach them?
Digital Marketing
Jio Story: UPI, Video Calls and Maps in One Normal Day
From a chai stall UPI ping to a study group video call and highway maps, data became an invisible daily utility. Here's what marketers should see.
