SEO
Google’s Mueller: Technical SEO Still Powers AI Search
Google's John Mueller says AI systems build on SEO and technical SEO remains core. Listacle-only plays expire; solid site foundations win.
John Mueller.
SEO
Google to SEOs: Don’t Panic Over Search Console Data Freezes
John Mueller says a flat Google Search Console Page Indexing report is usually not a bug. Indexing changes slowly, and Performance reports move first.
SEO
Google: Raw and Encoded Bracket URLs Are Different URLs
Google's John Mueller says raw square brackets and %5B/%5D are separate URLs. Pick one format across links, canonicals and sitemaps.
![Raw [] and are different URLs](https://crazy4marketing.com/wp-content/uploads/2026/10/google-raw-encoded-bracket-urls-landscape-600x600.jpg)
SEO
Site migrations can drag past 4 months: Google’s fix
A finished domain migration can flip back 4 months later. John Mueller explains the www/non-www gap and the signals that keep the old domain canonical.
SEO
John Mueller: Use Default Sitemap or RSS for AI Crawlers
Google's John Mueller says AI training crawlers rarely accept sitemap submissions. Use a default sitemap.xml or RSS feed to make your content discoverable.
SEO
Google says couldn’t fetch can be a quality verdict
Google Search Off the Record explains why a valid sitemap can show couldn't fetch: host load or low crawl demand tied to site quality.
SEO
Google Gemini Adds UTM Parameters for Referral Attribution
Google has quietly added UTM parameters to Gemini's outgoing links, giving SEOs cleaner attribution for AI referrals. Here's what changes and what's still unclear.
SEO
Google’s Spam Update, GSC Image Search Data, and AI Mode
Google’s September spam update has a longer rollout, Search Console adds image search data, and a forced AI Mode test shows a big click drop.
SEO
Google’s Mueller on Cross-Domain Canonical De-Indexing: Test More
John Mueller weighs in on a Reddit report of cross-domain canonical de-indexing, pointing to rendering checks and pre-launch testing.
SEO
Google Search Console AI Reporting Falls Short: Mueller
Google’s John Mueller says Search Console’s generative AI performance report is hard to make useful. Here’s what SEOs should watch.
