Digital Marketing
Publicis Closes $2.5B LiveRamp Deal and Launches AI Engine
Publicis has closed its $2.5B LiveRamp acquisition and is packaging it with Epsilon as an AI growth engine. Here's what it means for marketers and rival agencies.
LiveRamp.
AI in Marketing
LiveRamp First-Party Data Targeting Comes to ChatGPT Ads
LiveRamp's RampID can now activate CRM, loyalty, website and app audiences in ChatGPT Ads. Here's why suppression is the smart first test.
Digital Marketing
LiveRamp Links First-Party Data to ChatGPT Ads in 11 Markets
LiveRamp is now a ChatGPT Ads technology partner, turning CRM and loyalty data into Custom Audiences in 11 markets — but key details are missing.
Digital Marketing
Identity Resolution: Why Match Rate Isn’t Accuracy
New tests show IP identity links are often wrong, and weak resolution can make a $1.50 ROAS measure $0.43. Here's what marketers should ask.
