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Digital Marketing

How Lyka Tripled Brand Awareness With Poo Horrors

Inside Lyka's journey from 100% performance marketing to roughly tripled brand awareness - and what the viral Poo Horrors campaign reveals.

Crazy4Marketing Desk · October 29, 2026 · 3 min read

Digital Marketing

Last-Click Attribution Undervalues Ads by 31%

Full-funnel measurement combines attribution, lift tests and mix models to reveal what last-click reporting misses. Here's how to build the stack.

Crazy4Marketing Desk · October 14, 2026 · 3 min read

Last-Click Attribution Undervalues Ads by 31%