Viral Campaigns
Zendaya’s fake action movie wins Bestads’ TV pick
Bestads names ON's Zendaya-led fake action movie TV winner. Judge Roisin Keown's rule: celebrity is not the concept—what you do with them is.
McDonald’s.
Digital Marketing
Uber Eats’ long-term brand bet wins Australia’s Grand Effie
Special Australia and Uber Eats won the Grand Effie and Effective Agency of the Year, while seven Gold Effies honoured brand-building work in Sydney.
Digital Marketing
McDonald’s Pilots Third-Party Ads at 450 Drive-Thrus
McDonald's is testing third-party ads on digital order boards in 450 US drive-thrus as it eyes a billion-dollar retail media business.
