E-commerce
BFCM Full-Funnel Playbook: The 30% Bidding Signal
A full-funnel BFCM playbook: ramp Meta early, lock Merchant Center, set a 30% seasonality signal, and convert December demand.
Merchant Center.
AI in Marketing
Google Tells Advertisers AI Search Queries Run 3x Longer
Google says AI search queries now run 3x longer and one in six searches is multimodal. Here's what that shift means for ad matching and search strategy.
E-commerce
Google Switches On AI Mode Checkout for Shopify Stores
Google made native checkout in AI Mode and Gemini the default for matched Shopify stores. Here is what changed, who it affects and how to opt out.
E-commerce
Google Removes Free Shopping Listings Across Europe
Google removed free product listings and popular product carousels across the EEA. Here is what the change means and how merchants can adapt.
E-commerce
Your Product Feed Is Now Your Biggest Google Ads Lever
A product in digital advertising is a data record, not an object. Here's why feed completeness now decides visibility across Shopping, Performance Max and AI Mode.
E-commerce
Why Your 3PL Now Decides What Your Ads Can Promise
A PPC Land explainer on third-party logistics shows why warehouse location now sets your delivery estimate, badge eligibility and ad performance.
