Social Media
Instagram’s 2026 Features Marketers Should Actually Use
From trial Reels and native reposting to AI caption drafts and scheduled DMs, these 2026 Instagram tools change how teams publish.
Meta.
Social Media
Instagram Reels in 2026: Why the First 2 Seconds Win
Reels now beat static posts for reach. Here are the algorithm signals, formats, and six best practices that make them a growth engine.
Digital Marketing
Google and Meta’s New Terms Risk Fines Up to 10% of Sales
EU ceilings reach 10% of worldwide sales as Google and Meta rewrite data rules. No case is open yet, but product shifts could hit ad signals first.
Digital Marketing
Cleaner Data Lifts Demand Gen Conversions 20%+: Google
Microsoft, Meta, OpenAI and Google all shifted campaign controls in October. The big signal: cleaner data drove 20%+ Demand Gen uplift.
Digital Marketing
Meta Q3: US ad prices climb 23% as revenue grows 26%
Meta's Q3 ad revenue hit $64.6B, but the real story for marketers is pricing: US and Canada ad costs rose 23% while impressions grew just 8%.
Digital Marketing
357 days: WhatsApp Cloud API marketing messages sunset
Meta sets October 13, 2027 to end marketing messages on the WhatsApp Cloud API. Here is the migration checklist, hidden cutoffs and regional limits.
AI in Marketing
Meta’s AI training clause is still in the Oct 30 terms
PPC Land checked Meta's official preview on Oct 18: the 'train' sentence is still in the Oct 30 Commercial Terms, with no ads-only limit.
Digital Marketing
Meta’s Terms Now Let It Crawl Every Business Site
Meta's updated Commercial Terms, effective Oct. 30, extend crawling and AI training rights to any business use—not just advertisers. Here's what to do.
Digital Marketing
Last-Click Attribution Undervalues Ads by 31%
Full-funnel measurement combines attribution, lift tests and mix models to reveal what last-click reporting misses. Here's how to build the stack.
AI in Marketing
Meta Muse Ranks Merchants First, Sources 95% From Catalog
Profound's tests of Meta's Muse agent reveal a ranking bias toward big merchants and web search. Here's what that means as Muse connects to ad accounts.
