Digital Marketing
Meta’s creator ads hit $15bn run rate, up 97%
Partnership ads now annualise at $15bn after 97% YoY growth. Nearly 10M advertisers used Meta's AI creative tools, and Muse passed 10M setups.
Muse.
AI in Marketing
Meta Muse Ranks Merchants First, Sources 95% From Catalog
Profound's tests of Meta's Muse agent reveal a ranking bias toward big merchants and web search. Here's what that means as Muse connects to ad accounts.
AI in Marketing
Meta’s Muse Gets Ad Account Access and 15 Business Tools
Meta's Muse now connects to Shopify, Klaviyo, QuickBooks, Stripe and Meta ad accounts, with owner approval required—but pricing and permissions remain open.
