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Viral Campaigns

The Long Drive: 239km Daily Trips to See a Spouse

Chemistry's The Long Drive turns a 239 km daily journey to visit a spouse into a hitchhiking activation and an MP email tool for NZ aged care.

Crazy4Marketing Desk · September 30, 2026 · 2 min read

Viral Campaigns

BNZ Breakers Rebrand Taps Moana Energy and Adesanya Voice

Colenso BBDO gives the BNZ Breakers a moana-rooted identity and Longshot hero film voiced by Israel Adesanya. Here's why the rebrand matters.

Crazy4Marketing Desk · September 28, 2026 · 3 min read