Viral Campaigns
Nike Vegam Run: India’s first running shoe
Nike's Vegam Run is its first running shoe designed for India, priced at Rs 3,795 and built from local runner insights in a 55-day sprint.
Nike.
Throwback
Nike Just Do It: How Three Words Became a Global Mindset
The 1988 Nike campaign that turned a product tagline into a decision. Here's how Just Do It was built, why it spread, and what to steal.
Throwback
Nike’s Nothing Beats a Londoner: The Ad That Owned London
A 2018 Nike film turned London slang, football cages and grime cameos into a citywide flex. Here’s why it spread and what still works.
Throwback
Nike Write the Future: Turning One Tackle Into a Universe
How Nike's 2010 World Cup film turned one tackle into branching futures, dominated the pre-tournament conversation, and still shapes sports marketing.
Throwback
Nike Dream Crazy: When a Boycott Became a Growth Engine
In 2018, Nike made Colin Kaepernick the face of Just Do It's 30th anniversary—and turned boycott threats into earned media.
E-commerce
HiveMinds Wins Nike India E-commerce Media Mandate
Madison HiveMinds has bagged Nike's India e-commerce media mandate, pegged at Rs 10-12 crore. Here's why the marketplace-led win matters for growth teams.
