Viral Campaigns
Special Tops Creative Circle with 11 Points: 5 Ad Lessons
Campaign Brief's November Creative Circle picks six standout Aussie ads. Special tops the agency table on 11 points. Here are the reusable lessons.
OOH.
New Ads
Skoda Slavia Says It All With Odd Conversations and Redacted Ads
Skoda and BBH India launch 'Says It All' for the new Slavia with odd conversations, redacted print ads and free OOH space.
Viral Campaigns
Nine Identical Women Turn Sydney Into a Horror Teaser
Five by Five Global sent nine identical women onto Sydney streets to make a horror teaser feel real, then extended it through OOH, music and a live Halloween event.
Viral Campaigns
VW Amarok debuts 100+ road attractions in Walkinshaw World
Bernbach's AI mapping tool turns Australia's existing roads into more than 100 named attractions for the VW Amarok V6 W600.
Viral Campaigns
Ro Casts Megan Fox as Its ED Pill in Risky New Ads
Ro drops patient testimonials to cast Megan Fox as Ro Sparks, its compounded ED pill, in a campaign built on research and OOH.
Viral Campaigns
99 Bikes We Know Riders Campaign Puts Staff Front and Centre
99 Bikes and alt/shift/ turn expert, judgement-free service into a national multi-channel push aimed at casual riders and gift buyers.
Viral Campaigns
AI Rejection Emails and a Dancing Astronaut: Best Ads
This week's Bestads picks show how a sharp observation, a simple visual rule and a well-placed jab at AI hiring tools beat clutter.
Digital Marketing
Offline Marketing Is Back: Why Hoardings Beat Banners
Rising CPMs and ad fatigue are pushing brands back to hoardings, print and live events. Here's how to stitch offline moments into a digital-first funnel.
